Articles & Posts

I have hundreds of LinkedIn and Medium articles and posts that are lost because of the ephemeral character of social media. I gradually save them for posterity here. This page will be built out during 2026.

Recent

The Palmer Penguins and their Role in Business

Penguins are an unlikely influence on management science, but this dataset has had a profound impact on emerging business practices.

Sveriges exportmöjligheter i ett besvärligt handelsklimat

Hur ska ett exportberoende land som Sverige agera för att bibehålla och öka sin export? Artikeln ger ett djupt analytiskt perspektiv.

The Triple-A Method for Market Sizing

The Addressable – Available – Actual market sizing method provides a logical way to understand not only current market size, but also the latent market opportunities.

The Emerging Significance of the Nordic-Baltic Eight

The NB8 region is tightly integrated economically and politically and has a GDP almost at Italy’s size.

Past

Greenhouse Gas Productivity

Climate change is the problem of the century. How do countries differ in their ability to manage the greenhouse gases (GHG) that cause it?

The Low Productivity of MBB

There is a sad state of affairs at the large management consulting firms—MBB. Not the quality of deliverables. The lack of productivity is the issue.

Elasticity Math

Why do we use logarithms when calculating elasticities? Here is the answer.

The Future Is Math

The future of companies is math. They should have Chief Math Officers (CμO). Yet few CEOs outside tech now anything about math.

South Africa ICT Opportunities

There is a strong trend among global companies toward understanding markets at subnational levels.

Creating Robust Long-Term Forecasts for Strategic Purposes

This short document describes how sophisticated and careful our long-term predictive models are and allows readers to glean under the hood.

FMCG Demand Drivers

We are often asked what levers can be pulled to stimulate demand. Is there a systematic taxonomy that can always can be used? Yes.

The Horns of the Dilemma #1

Trade-offs between generality, precision, and realism in strategy development.

The Horns of the Dilemma #2

Trade-offs between predictive, explanatory, and understandable models in statistical analysis.

Five Insights on Strategic Predictions

This pamphlet gives non-math CEOs and others a way to probe the reasoning behind predictions based on 15 topics.